i am not unsure;
the world is too sure.
There is perfect competition
and perfect assumptions;
and perfect criticisms.
Watch my actions
They are the only imperfections
proving that i am human
and not just an idea of a
rational consumer.
What you consider selling points
keeps me from using your product;
THE thing about it you forgot to highlight
i go around sharing on Facebook.
I think the idea of "rational consumer" is given undue attention even as a theoretical concept.The phrase should be just banned from Marketing and Economics textbooks,as it severely restricts the imagination of a manufacturer-in-the-making.
(I like the new Coke add.No atrangi avtaar of Aamir for a change!!)
And a very innovative tagline "Coke ke saath Dost free"
After seeing the add wherever i go and see the huge words on canteen stalls "THANDA matlab Coca Cola" i think of this new add.Its a cool transition from the old "Thanda" concept and has a good recall value.
